What must a broker ensure when advising a client about insurance policies?

When advising a client about insurance policies, a broker must always act in the best interest of the client. This means that the broker should provide unbiased advice, considering the unique needs and circumstances of the client. It is essential for the broker to evaluate and recommend policies that best suit the client's requirements rather than focusing on what may be most profitable for themselves or their agency.

Acting in the client's best interest involves clear communication, thorough understanding of the products being suggested, and an ethical approach to client interactions. This principle not only fosters trust but also ensures that the client receives adequate coverage and understands the risks and benefits associated with different insurance options.

Being knowledgeable about insurance laws, not allowing commission to dictate recommendations, or exclusively selling certain companies’ products does not prioritize the client’s needs to the same extent as ensuring the broker acts in their best interest. Therefore, the focus on the client's well-being and needs is paramount in the broker-client relationship.